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Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.
In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to…
Busy lifestyles, urbanization, aging populations, and smaller households led to the preference for convenience and efficiency in eCommerce deliveries. However, the Covid-19 pandemic caused a massive shift in customer demand and buying decisions.
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogues…
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was…