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How missing Price Intelligence can harm your Business
It’s important to have the right price for the product at the right time. Modern customers are price sensitive and it’s not today’s news, right?
Marketing Mix: Why Is Pricing the Most Important P
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.
In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to…
The Rise of Q-Commerce: An Era of Hyperlocal Delivery
Busy lifestyles, urbanization, aging populations, and smaller households led to the preference for convenience and efficiency in eCommerce deliveries. However, the Covid-19 pandemic caused a massive shift in customer demand and buying decisions.
Historical Pricing Data, why is important & how to use it
Careful price management is a crucial development and marketing factor when you come up with a new product. Once your offer already has analogues…
Keep prices under control despite the supply chain crisis
Price control is key to maintaining retailers’ profitability during the current global supply chain crisis. The worst of this supply crisis was…
How to make Data-driven Pricing Decisions
Pricing is a tricky process because it involves your competitors and your customers. In this article, you’ll see how the good use of data can be crucial in…
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Ralf H.
Senior Pricing Manager– DOUGLAS Parfümerie
“We appreciate the good data-quality as well as the communication. Requests are answered fast and good in respect of content. In extensive pre-test, TGN was the best price -performance bidder.”
Georg W.
Head of Pricing & Market Research – MediaMartkSaturn Retail Group
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George C.
Regional E-Commerce Digital Marketing Manager – INTERSPORT