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in 32

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Ralf H.

Ralf H.

Senior Pricing Manager– DOUGLAS Parfümerie

“We appreciate the good data-quality as well as the communication. Requests are answered fast and good in respect of content. In extensive pre-test, TGN was the best price -performance bidder.”

Georg W.

Georg W.

Head of Pricing & Market Research – MediaMartkSaturn Retail Group

“A powerful team of experts in this industry you can rely on! You can modify the tool based on your needs. Reliable and it has a ready to use solution based on the feedback of many customers that used this tool during the past.”

George C.

George C.

Regional E-Commerce Digital Marketing Manager – INTERSPORT

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Marketing Mix: Why Is Pricing the Most Important P

Nowadays, factors like price matching have become incredibly important. This is because the price is now the most important ‘P’ in the marketing mix. We discuss how retailers can use pricing data to improve their marketing campaigns.

In this article, we will discuss how retailers can use pricing data to improve their marketing campaigns, how to integrate pricing into marketing, and…

Continue reading ➟

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