Discount Strategies for E-commerce Success: Boost Sales While Strengthening Your Brand
Learn how to wield discounts strategically to maximize sales while fortifying your brand’s value and appeal.
Dynamic Pricing 101: What It Is and Why It Matters for E-commerce
Imagine you’re scrolling through your favorite online retailer, ready to snag that perfect pair of sunglasses. But wait! The price you saw yesterday has mysteriously climbed.
The Digital Shelf: How to Avoid Getting Buried in Online Search
The Digital Shelf:How to Avoid GettingBuried in Online Search Imagine scrolling through endless rows of products on your favorite online retailer. You have a vague idea of what you’re looking for, but with so many options, where do you even begin? This is the reality of online shopping for many consumers, and for businesses, it […]
Don’t Get Priced Out: Real-Time Pricing vs. Segmentation Strategies
In today’s dynamic market, retailers are constantly looking for ways to optimize their pricing strategies. Two popular approaches are real-time pricing and price segmentation (often referred to as price discrimination).
How Pricing Insights Can Supercharge Your Email Marketing
Ever feel like your emails are getting lost in the inbox abyss? It’s time to ditch the generic blasts and unleash the power of pricing data in your automated email marketing.
ROPO: Researching Online, Buying in Stores
Have you ever looked at something online but then ended up buying it in a store?
8 Secrets to Understand Modern Consumers
The way people shop online has changed dramatically, just like the way we shop in general.
Top 10 Price Monitoring Tools in 2024
Top 10 Price Monitoring Tools In 2024 What is a Price Monitoring tool & how it’s used? A Price Monitoring Tool is a software designed to help businesses track their competitors and analyze prices related to the products or services they sell online. These tools are commonly used in e-commerce by retailers and brands to […]
Economy Pricing: Is It the Right Strategy for Your Business?
Companies continually grapple with the best approach to set prices that would not only cover costs but also attract and retain customers.
Price Elasticity: Pricing to Win No Matter the Circumstance
Price elasticity is a crucial concept in economics that measures how responsive consumer demand is to changes in a product’s price.
