Category Archives - NEWS

How Retailers can prepare for Black Friday 2021

One of the most awaited events of the year is just around the corner and you need to be ready for the jungle prices that it’s gonna take place out there! Black Friday represents a great chance for any retailer that wants to capitalize on it. If you run online shopping, Cyber Monday and Black Friday are your chance to shine. You need to prepare yourself at best if you want to handle the competition and the number of users on your website.

Price Intelligence what it is and why it’s important

Prices have a direct impact on your bottom line, of course, as the price you charge should provide a margin and return on investment that keeps your business in the black. Beyond that, your prices are also your reputation: how shoppers perceive your business. Are you premium? Budget? Something in between?

Your prices must generate profit and support your sales.
That’s no small feat, which is where pricing intelligence enters the picture.

♔ Competitive Intelligence, a Game-Changer ♖

Why Is Competitive Intelligence so Hot in Today’s Market? 

Ιmagine you had a way to know both what products your main competitor was selling, and at what prices. How might such data empower you to compete more effectively and win? That is the power, in essence, that competitive intelligence gives you. In this article, we will look at how you can use competitive intelligence to spot growth opportunities and improve conversions for your business.