Knowing your competitors’ prices on Black Friday is essential if you want to get the most out of this worldwide e-commerce event. Black Friday 2021…
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Are you doing all you can to ensure that your competitive intelligence discoveries lead to growth, profitability, and a maintained advantage for your company?
Having a competitive price along with added value is the key to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task…
The long delays in the shipment of goods from Asia, in combination with the lack of raw materials, directly threaten the smooth supply of the market .
One of the most awaited events of the year is just around the corner and you need to be ready for the jungle prices that it’s gonna take place out there! Black Friday represents a great chance for any retailer that wants to capitalize on it. If you run online shopping, Cyber Monday and Black Friday are your chance to shine. You need to prepare yourself at best if you want to handle the competition and the number of users on your website.
Prices have a direct impact on your bottom line, of course, as the price you charge should provide a margin and return on investment that keeps your business in the black. Beyond that, your prices are also your reputation: how shoppers perceive your business. Are you premium? Budget? Something in between?
Your prices must generate profit and support your sales.
That’s no small feat, which is where pricing intelligence enters the picture.
Why Is Competitive Intelligence so Hot in Today’s Market?
Ιmagine you had a way to know both what products your main competitor was selling, and at what prices. How might such data empower you to compete more effectively and win? That is the power, in essence, that competitive intelligence gives you. In this article, we will look at how you can use competitive intelligence to spot growth opportunities and improve conversions for your business.
In the competitive world of eCommerce, monitoring the prices of your brands’ products can help you strengthen your Brand and keep strong relationships with key retail partners.
Evaluating the market price of a company’s own products and differentiating its pricing strategy are characterized by many far-reaching process steps. This article is intended to help you avoid stumbling blocks, one of the most common mistakes of price observation in e-commerce
Price Intelligence & Dynamic Pricing in Europe’s Ecommerce and how Covid affected the Retail Industry
In the commercial world and especially in strategic marketing, it is well known that the 4Ps (Product – Price – Promotion – Place) are the basic variables that determine the result of the marketing mixture and if these variables are well planned, they will lead to success.